In this work, we consult closely with Congress on our priorities and
strategies; we use domestic trade law; regional initiatives in Europe, Asia
(APEC), Latin America (FTAA) and Africa; existing institutions, notably the
World Trade Organization (WTO) and the World Intellectual Property Organization
(WIPO). Our goal is to control piracy through strong laws and effective
enforcement worldwide, and to ensure that protection remains effective as
technology develops in the future. It is complex work: effective protection of
inventions in the pharmaceutical area, protection of copyrighted works like
software, music, and movies, and protection of the trademark reputation of our
firms requires a coordinated effort involving not only trade officials but
entire governments. Effective protection of intellectual property rights
involves customs, courts, prosecutors and police, commitment by senior political
officials; and a general recognition that to copy is to steal and to deprive
finance ministries of revenue. But although it is complex and the work is never
done, the effort, over the years, has been quite successful.
Our major policy tools are both bilateral and multilateral:
Bilateral Initiatives and Special 301
First, we intercede directly in countries where piracy is especially
prevalent or governments are exceptionally tolerant of piracy. Among our most
effective tools in this effort is the annual "Special 301" review mandated by
Congress in the 1988 Trade Act.
This tool has vastly improved intellectual property standards around the
world. Publication of the Special 301 list warns a country of our concerns. And
it warns potential investors in that country that their intellectual property
rights are not likely to be satisfactorily protected. The listing process itself
has often helped win improvements in enforcement. In many cases, these actions
lead to permanent improvement in the situation. At times, however, we must use
the sanction authority granted to us for worst case offenders. Another bilateral
tool is preferential tariff benefit treatment, such as the Generalized System of
Preferences, the Caribbean Basin Initiative and Andean Trade Preferences Act.
These programs provide tariff-free treatment to certain products of beneficiary
countries, subject to certain conditions, including adequate and effective
protection of intellectual property rights. The threat of loss of these benefits
has proven to be an effective point of leverage with some of our trading
partners.
Our other bilateral tools include the inclusion of IPR provisions in our
science and technology agreements and our Bilateral Investment Treaties. But
perhaps the most important of the remaining tools is our ability to offer
technical assistance. We put considerable resources into helping other countries
draft good intellectual property laws; the U.S. Patent and Trademark Office and
the Copyright Office have been critical in this regard. We also work with the
FBI, Department of Justice and Customs Services to provide assistance in IPR
enforcement as possible within resource limitations.
Regional and Multilateral Trade Initiatives
Bilateral negotiations are and will remain central to our efforts to improve
intellectual property standards worldwide. However, as time has passed, our
trading partners have begun to see the effect of stronger standards at home –
that is, that strong intellectual property standards allow nations to develop
their own high-tech and artistic industries and to attract foreign investment.
This allowed us to make a fundamental advance with the Agreement on
Trade-Related Aspects of Intellectual Property (TRIPS) at the creation of the
WTO in 1995. This was an historic achievement: it required all WTO members to
pass and enforce copyright, patent and trademark laws, and gave us a strong
dispute settlement mechanism to protect our rights. Thus we created a set of
standards enforceable between governments and subject not only to our own trade
laws but to multilateral rules. The TRIPS Agreement granted developing countries
until January 1, 2000 to implement most provisions of the Agreement, and granted
least developed countries until 2006. We have pressed all countries to meet
their obligations, and wherever possible, to accelerate implementation of these
obligations. In the interim, we have been aggressive and successful in using WTO
dispute settlement procedures to assert our rights, beginning with our
initiation of the first TRIPS-related dispute settlement case against Japan in
1996.
We also make use of regional arrangements to promote and extend protection of
intellectual property. The North American Free Trade Agreement (NAFTA),
currently the world's largest and most comprehensive free trade agreement,
contains specific obligations requiring high levels of protection for owners of
patents, copyrights, trademarks, trade secrets, and integrated circuit designs.
Ongoing negotiations toward a Free Trade Area of the Americas (FTAA) are
scheduled to conclude no later than the year 2005. Intellectual property is one
of the nine FTAA negotiating groups; the objective of that group is to ensure
adequate and effective of intellectual property rights throughout the FTAA that
fully reflect changes in technology.. On the other side of the globe, we are
working with our partners in the Asia Pacific Economic Cooperation forum (APEC)
to advance intellectual property goals in conjunction with the group's broader
agenda of market opening and trade expansion.
Accessions to the WTO
Our negotiations on the accession of over 30 economies to the WTO offer us a
major opportunity to improve intellectual property standards worldwide. These
economies make up a total population of 1.6 billion, and include a number of the
countries in which our intellectual property industries have experienced very
significant piracy problems over the years. In each case, we require full
implementation of TRIPS obligations as a condition of entry into the WTO,
without transition.
TRIPS in the "Built-in Agenda" and Future WTO Rounds
Under the WTO's "built-in agenda," we are conducting a thorough review in
TRIPS Council of developing-country implementation of TRIPS obligations. Given
the significant number of developing countries that will be reviewed, it is
already clear that this work will continue through the end of 2001.
Like other WTO Members, we foresee the possibility of improvements to the
TRIPS Agreement, in due course. Among other things, we believe that it will be
important in a future Round to examine and ensure that standards and principles
concerning the availability, scope, use and enforcement of intellectual property
rights are adequate, effective, and are keeping pace with rapidly changing
technology, including further development of the Internet and digital
technologies. We also expect that, once Members have the benefit of the
experience gained through full implementation of the Agreement, we will want to
examine and ensure that Members have fully attained the commercial benefits
which were intended to be conferred by the TRIPS Agreement.